アジアンダイニング PRIMO at Go Shinjuku
Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−38−1 ルミネエスト新宿 7階
LUMINE EST Shinjuku
PRIMO is an Asian dining restaurant on the seventh floor of Lumine EST Shinjuku, directly above Shinjuku Station's east exit.
PRIMO is an Asian dining restaurant on the seventh floor of Lumine EST Shinjuku, directly above Shinjuku Station's east exit.
PRIMO is an Asian dining restaurant on the seventh floor of Lumine EST Shinjuku, the commercial complex directly above Shinjuku Station's east exit. Operated by Royal Shoji, it brings together the flavours of Thailand and Vietnam in a relaxed, accessible setting.The menu features khao man gai, pho, pad thai and other Southeast Asian staples, designed to satisfy both seasoned Asian food enthusiasts and newcomers to the cuisine. Lunch options are priced under 1,000 yen, while dinner courses range from 1,000 to 1,999 yen, making it one of the more reasonable dining choices in the Lumine complex.
The restaurant is open from 11:00 to 22:00 and follows Lumine EST's closing schedule. Its direct connection to Shinjuku Station makes it a convenient choice for a quick lunch between meetings or a leisurely dinner before heading home.
Operating Hours
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Photo Gallery
アジアンダイニング PRIMO
PRIMO Asian Dining Storefront
A brightly lit storefront with blue paneling and white tiled backsplash displaying food samples on shelves. A sign above reads 'アジアン ダイニング PRIMO'. A staff member in an apron stands near the entrance. Decorative white orchids are placed at the base of the display. Posters advertise a 500 yen discount.
Thai Curry Meal
A wooden tray with a plate of yellow curry, white rice in a bowl, clear soup with green onions, shredded coconut or similar side dish, and small containers of sauce or garnish.
Restaurant Interior
A modern restaurant interior with light wood tables, metal chairs with brown cushions, and exposed ceiling beams. The space features stone walls and track lighting.
Beverage in Glass with Straw
A tall glass filled with a yellowish beverage, possibly juice or smoothie, sits on a light wooden table. A straw is inserted into the drink. In the background, there's another glass containing a similar liquid and some blurred elements of what appears to be a restaurant or cafe setting.
Two glasses of beverages on a wooden table
A close-up shot shows two tall glasses filled with ice and liquid on a light wood-grain table. The glass on the left contains an orange-colored drink, possibly juice or iced tea, with a white straw. The glass on the right holds a dark brown carbonated beverage, likely cola, also with a striped straw. In the background, slightly out of focus, there is a small bottle with a spray nozzle and some papers or brochures lying flat.
Asahi Beer Advertisement
A close-up of a promotional poster for Asahi Beer, highlighting its low alcohol content (0.5%). The ad features an image of the beer bottle and glass, with Japanese text explaining that it is made from 100% barley and includes a small amount of malt. A handwritten price tag of 572 yen is placed on the poster.
Ramen Bowl with Toppings
A close-up of a bowl of ramen featuring sliced chicken, green leafy garnish, shredded radish, crispy fried onions, and cilantro on top of noodles in broth.
Thai-style meal on a wooden tray
A top-down view of a dining table featuring a wooden tray with various dishes including a bowl of soup garnished with herbs and lemon, a plate of white rice topped with fried shallots, a small bowl of creamy sauce with chili pepper, a side dish with shrimp salad, spring rolls, and a small portion of meat. A basket containing cutlery is placed above the tray, along with a red glass and some packaged items in the background.
Blue Iced Drink with Condiment Jars
A tall glass filled with a blue-colored iced drink, possibly a fruit-infused beverage or cocktail, sits on a wooden table. A metal spoon rests inside the glass. Next to it is a white plate holding two small ceramic condiment jars, likely containing syrup or sauce.
Fried Chicken and Lettuce Roll
A white square plate holds a crispy fried chicken piece resting on fresh green lettuce leaves, alongside a rolled lettuce wrap filled with creamy white substance and drizzled with orange sauce.
Thai-style noodle dish with shrimp and vegetables
A close-up of a meal in a divided container. The top section contains stir-fried rice noodles mixed with bean sprouts, scrambled egg, and several cooked shrimp. The bottom section includes fried tofu or tempeh slices, thin glass noodles, sliced cherry tomatoes, cucumber strips, and leafy greens.
Bowl of Spicy Noodle Soup with Cilantro and Lemon
A close-up shot of a white bowl containing a spicy noodle soup, likely pho or similar Asian broth-based dish. The broth is reddish-brown with visible chili oil floating on top. Fresh cilantro leaves are generously sprinkled over the center. A slice of lemon rests in the upper right corner. Thin noodles and possibly meat slices are submerged beneath the herbs. The rim of the bowl shows traces of red spice residue.
PRIMO Dining Area Interior
Interior view of a dining area with blue display shelves showcasing food items and bottles, illuminated signage reading 'PRIMO' above, tiled flooring, and ambient lighting.
Blue Rice Bowl with Sides
A plate featuring a mound of blue rice topped with shredded coconut, surrounded by sides including green beans, red onions, salmon, raisins, cashews, and a small cup of sauce.
Chicken Rice Dish
A plate of white rice topped with crispy fried shallots, accompanied by sliced boiled chicken and cucumber slices. A small metal cup containing a dipping sauce is placed on the side.
Interior of a modern dining space
The image shows the interior of a restaurant or café with exposed ceiling pipes and industrial-style lighting. Patterned booth dividers separate seating areas, and white curved chairs are visible in the foreground. A wooden table edge appears on the left side.
Lunch Half & Half Menu Display
Two illuminated display boards in a restaurant interior. The left board shows 'LUNCH HALF & HALF' with various lunch set options and prices, including a fried egg dish and noodle soup. The right board features a large image of Khao Yam (rice salad) with ingredients like carrots, tomatoes, and blue rice, priced at ¥1,528.
Thai Food Meal with Tiger Beer
A table setting featuring a bowl of Tom Yum soup, a plate of rice topped with fried egg and minced meat, spring rolls, and a bottle of Tiger beer. A menu board is visible in the background.
Chicken Rice with Sauce
A plate of sliced white chicken served over rice garnished with fried shallots and cilantro, accompanied by a small cup of dark dipping sauce on a wooden table.
Thai Food Spread
A close-up view of a bowl of spicy noodle soup with lime, cilantro, and shrimp in the foreground. In the background, there is a plate with minced meat, rice, and a fried egg, along with small side dishes including what appears to be fried items and a dipping sauce.
Asian Meal Spread on Wooden Tray
A wooden tray holds a variety of Asian dishes including stir-fried noodles, rice with fried egg and minced meat, spring rolls, pickled vegetables, and side dishes in small bowls.
Bowl of Rice with Fried Egg and Side Dishes
A wooden tray holds a meal consisting of a rice bowl topped with fried egg, minced meat, mushrooms, cherry tomatoes, and lotus root slices. Accompanying sides include a small bowl of clear soup with green onions, a plate of shredded vegetables with shrimp, and a rectangular dish containing spring rolls and fried items.
Thai Meal Spread
A wooden tray with five dishes: green curry, spring rolls with sauce, fried items, glass noodles salad, and pad thai. A separate plate holds a mound of white rice topped with crispy shallots.
Strawberry Dessert Menu Card
A printed menu card featuring a strawberry dessert in a glass bowl with whipped cream and mint leaves. The card includes Japanese text, pricing information (¥600), event dates (2026/1/15 to 2/19), and decorative strawberry motifs along the borders.
Shrimp Fried Rice with Spring Rolls
A plate of shrimp fried rice garnished with lemon slices, accompanied by spring rolls and a small dish of sauce on the side.
Shrimp Fried Rice with Lemon Wedge
A plate of shrimp fried rice garnished with a lemon wedge, accompanied by spring rolls and other side dishes on a wooden table.
Thai Curry Noodle Bowl with Side Dishes
A top-down view of a wooden tray holding a large bowl of creamy orange curry noodle soup garnished with fresh herbs and green onions. Accompanying the main dish are small side plates containing what appears to be spring rolls, meatballs in sauce, lettuce, and a small cup of white dipping sauce or yogurt. A red glass is partially visible on the left.
Restaurant Interior with Menu Display
The image shows the interior of a restaurant or café, featuring multiple dining areas with round tables and booth seating. The ceiling has exposed beams and lighting fixtures. In the foreground, there is a menu display showing images of food items like mango dessert, noodle dishes, rice, and soup. People are seated at tables in the background, some engaged in conversation or using laptops. The ambiance appears casual and modern.
Lemongrass Chicken Soup with Shrimp and Meatballs
A wooden tray holds a bowl of creamy orange soup garnished with green herbs, accompanied by shrimp on a side plate, meatballs with lettuce, and a small cup of white sauce.
Winter Menu - Primo
A close-up of a printed menu featuring a winter-themed dish called 'Gaponaise' with melted cheese and an egg on top. The menu highlights a special set including drinks, wine, and cheese. It lists various drink options like hot chocolate, apple juice, and lemonade.
Thai Fried Rice with Egg and Spring Rolls
A close-up of a meal featuring fried rice topped with a sunny-side-up egg, accompanied by minced meat stir-fry with green and red peppers on a white plate. In the background, a blue plate holds fresh spring rolls garnished with herbs and a small bowl of orange dipping sauce.
Blue Rice Salad with Side Dishes
A wooden tray holds a large blue rice salad plate topped with shredded cheese, surrounded by peanuts, carrots, strawberries, raisins, black beans, green onions, and salmon slices. A small metal bowl of brown sauce sits beside it. To the right is a white cup on a saucer with a spoon, and below that, a rectangular plate with fried chicken pieces and lettuce wraps.
Thai Soup and Side Dishes
A bowl of spicy Thai soup with shrimp, cilantro, lemon wedge, and noodles, accompanied by spring rolls and a small side dish on a wooden table.
Khao Yam Menu Page
A close-up of a printed menu page featuring a colorful plate of Khao Yam, a Thai dish with blue rice and various toppings like beans, peanuts, and vegetables. The top section shows a 'Drink Menu' header, while the main image highlights the Khao Yam set with detailed ingredients arranged in a circular pattern on a blue plate. Below the image, text describes the dish and lists prices: 'Khao Yam Set 1,528 yen' and 'Single Khao Yam 1,255 yen (tax included 1,380 yen).', along with additional Japanese text explaining the dish's components.
PRIMO Interior Display
Interior view of PRIMO restaurant featuring a blue display cabinet with food items, illuminated signage above the entrance, and customers seated at tables in the background.
Half & Half Menu Page
A close-up of a printed menu page featuring the 'Half & Half' set, which allows customers to choose two main dishes from options A and B. The price is listed as 1,564 yen (excluding tax). Several dish images are shown with labels like 'Suya', 'Gaijin', 'Oven Mung Bean', 'Green Curry Rice', 'Tom Yum Goong', 'Fried Chicken', 'Fried Egg', and 'Bak Tati'. The text includes Japanese characters explaining the customizable meal concept.
Lunch Menu Display
A printed menu page showing lunch options including 'Half & Half Lunch' and 'Set Meal Lunch', featuring images of dishes like fried rice, curry, and soup with prices listed in yen.
Vietnamese Pho Meal
A wooden tray holding a bowl of pho with herbs and egg, a side of pickled vegetables, spring rolls with dipping sauce, and fried items.
Food Display Case
A glass display case showcasing various food items and beverages. On the top shelf, there are plates of grilled meat with sauce, fried bread on a banana leaf, and spring rolls. Below, there is a bowl of rice with an egg and stir-fried vegetables, another bowl of noodle soup with greens, and three bottles of beer (Tiger, Chang, and another brand). Each item has a small sign with Japanese text and prices.
Food Tray with Blue Rice Bowl and Spring Rolls
A wooden tray holds a meal featuring a blue rice bowl filled with colorful ingredients like shredded carrots, edamame, mango, raisins, and topped with coconut flakes. Accompanying dishes include a small cup of white dessert with a spoon, a rectangular plate with spring rolls and fried items, all arranged neatly on the tray.
Thai Food Meal
A wooden tray holding a meal consisting of Pad Krapow Moo (minced pork with basil) topped with an egg, a bowl of Tom Yum soup with shrimp and vegetables, spring rolls, fried items, and shredded pickled vegetables.
Thai Fried Rice with Egg and Side Dishes
A close-up of a meal featuring fried rice topped with a sunny-side-up egg, accompanied by side dishes including spring rolls, fried chicken, and shrimp salad.
Thai Curry Rice Meal
A wooden tray with a blue plate of yellow curry with shrimp and vegetables, a bowl of white rice, a small bowl of soup with green onions, a side dish of spring rolls, another small dish with fried items, a small bowl of sauce, and a red glass. In the background, there is a basket with a price list card showing '5,000' yen.
Thai Meal Spread
A wooden tray holding a variety of Thai dishes including Tom Yum soup, fried rice with egg and green chili, spring rolls, and crispy chicken pieces.
Thai Meal Spread
A table setting featuring a bowl of noodle soup with egg and herbs, a plate of rice topped with fried egg and minced meat, spring rolls with dipping sauce, shrimp salad, and a small dish of red chili sauce.
Thai Set Meal at Restaurant
A wooden table set with a tray containing rice, curry soup, stir-fried noodles, and side dishes including pickled vegetables and shrimp. A menu board in the background displays various meal options with images.
Thai-style meal with rice, egg, and side dishes
A wooden table displays a Thai-inspired meal consisting of a large plate with white rice topped by a sunny-side-up egg and minced meat mixed with green and red peppers. Accompanying sides include glass noodles with shrimp, spring rolls with sauce, two meatballs in gravy, and a small bowl of broth or soup.
PRIMO Restaurant Interior Display
Interior view of a restaurant with blue display cabinets showcasing food items, menu boards on the counter, and customers browsing.
Thai-style Fried Rice with Egg and Side Dishes
A close-up of a meal featuring fried rice topped with a sunny-side-up egg, accompanied by minced pork stir-fry, a bowl of clear soup with tofu and green onions, and side dishes including pickled vegetables and chicken pieces.
Pad Thai with Shrimp and Lemon
A plate of stir-fried rice noodles (pad thai) served on a white round dish, placed on a wooden table. The dish contains wide rice noodles, large shrimp, scrambled egg pieces, bean sprouts, green onions, and a lemon wedge garnish at the top edge.
Asian-style meal spread
A table setting featuring a bowl of miso soup with green onions and carrots, a plate of glass noodles with shrimp, a rectangular dish containing spring rolls and fried items, and a rice bowl topped with grilled fish, mushrooms, cherry tomatoes, cilantro, and a sunny-side-up egg.
Thailand-style meal with coconut curry and rice
A table setting featuring a bowl of creamy coconut curry with eggplant, green beans, and red peppers; a plate of white rice topped with fried shallots and garnished with cilantro; a red glass; silverware wrapped in paper; and a small basket holding cutlery on a wooden surface.
Asian Noodle and Chicken Meal Spread
A wooden table displays a variety of Asian dishes including stir-fried noodles with shrimp, sliced chicken with cucumber, spring rolls, shredded vegetables, and small bowls of sauce or soup.
Japanese Restaurant Menu Page
A close-up of a printed menu page from a Japanese restaurant, featuring lunch options like 'Half & Half Lunch' and 'Set Meal Lunch', with images of dishes such as fried chicken, rice bowls, and curry sets.
Thai-style meal with fried egg and minced pork
A wooden tray holds a variety of dishes including rice topped with a sunny-side-up egg, minced pork mixed with chili peppers, spring rolls, fried chicken pieces, shredded vegetables in sauce, and a bowl of soup with tofu and green onions.
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