ReFa

ReFa is a Japanese beauty device and cosmetics brand operated by MTG Co., with several counters across Shinjuku's major retail complexes including LUMINE Shinjuku, LUMINE Est Shinjuku and the Isetan Shinjuku cosmetics floor. The brand has become a fixture of the Shinjuku beauty scene, with multiple counters placing its signature roller-style facial devices within easy reach of commuters passing through the station. The brand is best known for its platinum-coated beauty rollers that replicate the gentle kneading technique of a professional esthetician's hands, alongside a growing range of skincare and body care products. ReFa continually refines its devices with microcurrent technology and advanced materials, and its Shinjuku counters regularly host demonstrations where trained staff guide customers through proper usage and product selection. The LUMINE Shinjuku counter on the 6th floor of LUMINE 2 operates from 11:00 to 21:00 daily, whilst the Isetan Shinjuku counter on the 2nd floor cosmetics department opens from 10:30 to 20:00. Both locations are directly accessible from Shinjuku Station, making them convenient for a quick consultation or purchase between appointments.

MTGが展開する日本のビューティーデバイス＆コスメブランド。ルミネや伊勢丹など新宿の主要商業施設に複数カウンターあり。