ピューム ルミネエスト新宿店

pium is a Japanese accessories brand on the B1F of Lumine Est Shinjuku at 3 Chome-38-1, built on the motto of never giving up on cute. The label offers trend-led jewellery, hats, keychains and accessories aimed at young women, with new items released every Thursday at 20:00. The Shinjuku branch sits inside Lumine Est, directly above JR Shinjuku Station's east exit. The boutique stocks the full pium range alongside web-sold-out popular items and gift-ready accessories, with tax-free shopping available for overseas visitors. Opening hours run 11:00 to 21:00 on weekdays and 10:30 to 21:00 on weekends and holidays. Its location on the B1F of Lumine Est places it among other accessories boutiques. It suits shoppers wanting playful, affordable, cute accessories. Head to the B1F of Lumine Est to browse the latest Thursday drops and find a cute gift. pium is a fun, accessible stop for characterful accessories. Instagram: @piumofficial

「かわいいを諦めない」をテーマに、キュートなジュエリーを展開するルミネエスト新宿B1階のアクセサリーブランド。