にゃんこゴールド
A Swedish brand offering chic socks. Though the shop is compact, it stocks a wonderful range of adorable, trendy socks and underwear, and the staff are incredibly helpful.





カラフルでデザイン性の高いソックスで知られるスウェーデンのブランド。ルミネエスト新宿B2階。
Happy Socks is a Swedish sock and apparel brand with a branch on the B2 floor of Lumine Est Shinjuku, directly connected to JR Shinjuku Station. The store was renovated and reopened in September 2025 as a refreshed space designed to immerse customers more deeply in the brand's playful worldview, which centres on spreading happiness and colour through everyday accessories. The Shinjuku store carries around 300 items, including the brand's signature patterned socks, underwear and accessories, with designs ranging from bold polka dots and stripes to seasonal collaborations. The shop is a go-to destination for anyone looking to add a splash of colour to their wardrobe or pick up an affordable, characterful souvenir from Tokyo. Located a one-minute walk from the JR Shinjuku Central East and East ticket gates, the store is open from 11:00 to 21:00 on weekdays and from 10:30 to 21:00 on weekends and holidays, fitting conveniently into a day of shopping or commuting through the station.
カラフルでデザイン性の高いソックスで知られるスウェーデンのブランド。ルミネエスト新宿B2階。