maki
I visited the store recently, and the store manager helped me. The manager and all the staff were exceptionally beautiful and kind; I truly admired them. I had a wonderful shopping experience. Thank you so much!





DOT ONEのウィメンズファッションブランド。2025年9月にフラッグシップ店としてリニューアルしたルミネ新宿2店。
eimy istoire is a women's fashion brand operated by DOT ONE, with its flagship store on the second floor of LUMINE Shinjuku LUMINE 2. The store was relocated and relaunched in September 2025 as the brand approached its tenth anniversary, marking a new chapter in its rebranding. The LUMINE 2 location sits directly connected to JR Shinjuku Station, making it one of the most accessible fashion destinations in the area. The brand's concept celebrates the idea that every woman wants to be beautiful, offering stylish real clothes that blend trend-led and timeless elements. Collections include dresses, knitwear, tailored jackets and accessories, with a focus on flattering silhouettes and quality fabrics. The relaunched flagship store features an upgraded interior designed by Jamo Associates and carries the full range alongside exclusive pieces. LUMINE Shinjuku LUMINE 2 is open from 11:00am to 9:00pm, and the store follows these hours. Its station-side location makes it easy to visit during a commute or a wider shopping trip. Tax-free shopping is available for overseas visitors, and the store accepts the LUMINE card for additional savings. The brand's official app offers members early access to new collections and limited-edition items.
DOT ONEのウィメンズファッションブランド。2025年9月にフラッグシップ店としてリニューアルしたルミネ新宿2店。