BUBBLES is a women's apparel brand operated under the Sparkling Mall group, with a Shinjuku store on the second floor of Lumine Est at 3-38-1 Shinjuku. The brand also maintains a presence at SHIBUYA109, and its Lumine Est outpost serves the young female shoppers who gather around Shinjuku Station's east exit. The label focuses on feminine, romantic clothing that aims to earn admiration from others whilst feeling good to wear, with collections spanning dresses, knitwear, skirts and accessories. The shop presents full coordinates rather than single pieces, helping customers build outfits rather than buy isolated items. Lumine Est Shinjuku is open from 11:00 to 21:00, with a 10:30 start on weekends and public holidays, and the store is directly connected to JR Shinjuku Station's east exit. The brand's online shop offers store pickup, allowing customers to reserve items online and try them on at the Shinjuku boutique.
見られる服、着る人に愛される服を提案するウィメンズファッションブランド。ルミネエスト新宿2階。
